The Power of Habit: Why We Do What We Do, and How to Change

December 11, 2018 - Comment

Is it possible for something as seemingly mundane and commonplace as habit to influence the very building blocks of who we are? And if it is, is there a way for us to harness it? In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of

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Is it possible for something as seemingly mundane and commonplace as habit to influence the very building blocks of who we are? And if it is, is there a way for us to harness it?

In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distil vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation. Along the way we learn why some people and companies struggle to change, despite years of trying, while others seem to remake themselves overnight. We visit laboratories where neuroscientists explore how habits work and where, exactly, they reside in our brains. We discover how the right habits were crucial to the success of Olympic swimmer Michael Phelps, Starbucks CEO Howard Schultz, and civil-rights hero Martin Luther King, Jr. We go inside Procter & Gamble, Target superstores, Rick Warren’s Saddleback Church, NFL locker rooms, and the nation’s largest hospitals and see how implementing so-called keystone habits can earn billions and mean the difference between failure and success, life and death.

At its core, The Power of Habit contains an exhilarating argument: The key to exercising regularly, losing weight, raising exceptional children, becoming more productive, building revolutionary companies and social movements, and achieving success is understanding how habits work. Habits aren’t destiny. As Charles Duhigg shows, by harnessing this new science, we can transform our businesses, our communities, and our lives.

Comments

Anonymous says:

Absolutely Fascinating Habit is a choice that we deliberately make at some point and then stop thinking about it, but continue doing, often every day. Author in this book examines why some people and organizations struggle to change while others seem to rediscover themselves by building a compelling argument around the power of habits.This book is divided into three parts. Each part explains a different aspect of why habits exist and how they function.The examples used in this book are so powerful and relevant that reader will feel a lot of wow moments. This is one of the books which we need to read again and again.

Anonymous says:

Phenomenal This book is so well written and so engrossing that you’ll feel you are reading a thriller. Very throughly researched. I enjoyed every word.

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